Last updated: February 2, 2026

Bernè Boutique operates this store and website, including the information, content, features, tools, products, and services, to provide you, the customer, with an adequate shopping experience (the "Services"). Bernè Boutique is powered by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy prevails in relation to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use, and disclosure of your information.

Personal information we collect or process

When we use the term "personal information," we refer to information that identifies or is reasonably linked to you or another person. Personal information does not include information collected in an anonymous or anonymized form, such that it cannot identify or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, based on your interaction with the Services, where you live, and as permitted or required by applicable law:

• Contact details including name, address, billing address, shipping address, phone number, and email address.
• Financial data including credit card, debit card, and financial account numbers, card payment data, financial account details, transaction details, payment method, payment confirmation, and other payment details.
• Account data including username, password, security questions, preferences, and settings.
• Transaction data including items you view, add to cart, add to wishlist, or purchase, return, exchange, or delete, and past transactions.
• Communications with us including information you include in communications with us, for example, if you submit a dispute to customer support.
• Device information including information about the device, browser or connection network, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information;
• Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we task them with implementing certain technology and when they collect or process your personal information on our behalf;
• From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may collect your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide you with the Services, as well as to fulfill our contract with you; process your payments; fulfill your orders; remember your preferences and items you are interested in; send you notifications related to your account; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews and create a personalized shopping experience, for example, with product recommendations linked to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, for example, to send you marketing, advertising, and promotional communications via email, text message, or mail, and to show you online ads for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activity within the Services.
• Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or take action against any fraudulent, illegal, unsafe, or harmful activity; protect public safety and our services. By choosing to use the Services and register an account, you assume the responsibility of protecting your credentials. We recommend that you do not share your username, password, and other login information with anyone.
• Communicating with you. We use your personal information to provide you with customer support; provide responses; offer you effective services and maintain our business relationships with you.
• Legal reasons. We use your personal information in compliance with applicable laws or in response to valid legal processes, including requests from authorities or government agencies; to investigate or participate in depositions, potential or ongoing lawsuits, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, data storage, fulfillment, and shipping).
• With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to provide personalized ads with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized ads and marketing based on your online activity with different merchants and websites.
• When you ask or authorize us to disclose certain information to third parties, for example, to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and those of our users or other people.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal information regarding your access and use of the Services to offer and improve the Services for you. In order to offer and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties that may reside in countries other than yours. Furthermore, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide such advanced features, Shopify may use personal information collected from your interactions with our store, as well as with other merchants and Shopify itself. In such circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for such purposes. For more information on how Shopify uses your personal information and on the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal Link.

Third-party websites and links

The Services may feature links to websites or other online platforms operated by third parties. If you click on links to sites not affiliated with or controlled by us, you may need to accept their privacy and security policies and other terms and conditions. We do not guarantee or are responsible for the privacy and security of such sites, nor for the accuracy, truthfulness, or reliability of the information contained therein. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, could also be viewed by other users of the Services and/or users of the aforementioned third-party platforms, without restrictions on their use by us or third parties. The fact that we include such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's data

The Services are not suitable for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal information, you can contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (depending on how those terms are defined under applicable law) of personal information of individuals under the age of 16.

Security and data retention

Please note that no security measure is perfect or impenetrable and that we cannot guarantee "absolute security." Furthermore, data you send to us may not be secure during transmission. We recommend that you use only secure channels to communicate sensitive or confidential information to us.

The retention period for personal information depends on various factors, such as whether we need that data to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights and choices

Depending on where you reside, you may enjoy one or more rights regarding personal information, among those listed below. However, these rights are not absolute and may apply only in certain circumstances, and we may refuse your request to the extent permitted by law.

• Right of access/knowledge. You may have the right to request access to your personal information in our possession.
• Right to deletion. You may have the right to request the deletion of your personal information in our possession.
• Right to correction. You may have the right to request the correction of your personal information in our possession.
• Right of portability. You may have the right to receive a copy of your personal information in our possession and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt-out at any time using the unsubscribe option provided in our emails. If you opt-out, we may still send you non-promotional emails, such as those related to your account or the orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us via the contact details provided below. For more information on how Shopify uses your personal information and your potential rights, including those related to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. We may need to verify your identity before processing your requests, within the limits allowed by applicable law. In compliance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorized by you, and we may ask you to verify your identity directly. We will respond to your request within the reasonable timeframe required by applicable law.

Complaints

In case of complaints about how we process your personal information, contact us via the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us via the contact details provided below, or to report your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside of the country where you reside.

In case of transfer of your personal information outside of the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent UK authorities, unless the data transfer is to a country that is deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, change the "Last updated" date, and issue a notice as established by applicable law.

Contact

If you have questions about our privacy policies or this Privacy Policy, or if you intend to exercise any right you may have, please call the number , send an email to berne@mast.it, or contact us at Via Borfuro 12F, Bergamo, BG, 24122, IT. For the purpose of applicable data protection laws, we are the data controller of your personal information.